As part of this project, digital presentations were produced for use by our client in marketing seminars.
Formed by the merger of two award-winning online and offline agencies, Truth Marketing offers a fully integrated service providing SME’s, blue chip and public authority clients with outstanding marketing. The focus on this branding project was the creation of a logo that would be effective on a variety of digital platforms, from social media to PowerPoint slides, in print and on business stationery.
Starting with a broad range of sketch design concepts, we used our simple three-stage design process to produce a steadily progressively set of visuals for step-by-step client sign off. Client feedback ensured that the logos we produced had stakeholder buy-in at every step of the project. Our final artwork was taken into print production and supplied to our client together with a full colour brand styleguide. Included in this were illustrations of the do's and don'ts of using the brand identity – adhering to this styleguide ensures both consistency and uniformity in the use of the visual identity, instilling and reinforcing all important trust in the brand of 'Truth'.