Offering wildlife eco tours and rural homestay accommodation, NatureWorks Otago is one of New Zealand’s premier tourist attractions in the district. Located close to Dunedin, wildlife attractions easily visited include the world's only mainland Royal Albatross colony. NatureWorks Otago is the most comprehensive bird watching, nature and ecological travel service, offering custom tours for individuals, couples and small groups throughout the region.
Using the commonly seen Oyster Catcher as the main brand identity, we designed a unique pictographic logo for this small company. Focusing on the tactile quality of print, we used die-cut uncoated paper to great effect, so that when separated from its back page using the perforation, this promotional leaflet turns into an A6 postcard and separate business card. Making three products out of one demonstrates how clever design can save you money, and add greater value to your company’s promotional capabilities.