Creating the identity for this joinery company, we designed a logotype that mirrored the properties of the different materials used by our craftsman client. We drew attention to the metal suggested in his name through using pewter foil in his business cards. To emphasise the seemingly endless range of services offered by Steele Carpentry, we listed these deliberately running off the page on the reverse of the card.
Litho-printed on GF Smith’s Colorplan paper, with the added effect of foil stamping, this suite of stationery presents our client’s business in a way that professionally outshines his competitors’ at a glance. Invoice and letter templates were also provided for Steele Carpentry as part of our design service.
“Thanks for all your help in making my identity distinctive and also for suggesting the ‘steely’ finish – great effect!”