Warlands Botley Road Cycles is a long established bicycle shop located in Oxford. Specialising in city, commuter, family, folding, touring, tandem and cargo bikes, they have been servicing the needs of local cyclists since 1906.


We were commissioned as part of a rebranding project to produce a logo that would represent the shop's heritage, offering a classic vintage look that reinforced their values of prestige and quality. Their new livery was applied to large window graphics, exterior signage, vehicle graphics, shop labels and stickers. In addition, a stationery suite comprising letter headings, compliments slips, quotation pads and business cards was produced. We even went as far as designing one of the co-owner's wedding invites with a vintage tandem-themed 'save the date' card.





“Ampersandesign took our initial idea for the shop logo and moulded and developed it to fully represent our ethos. It has been applied it in all directions with great success."


Steve Stuart

Proprietor, Warlands Cycles Ltd



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